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About us

OUR JOURNEY

Designer Rack PRET LTD was established in 2010, working with established multinational labels, to supply wholesale clothing for recognizable high-street brands.
With a deep understanding of quality standards demanded by high street brands some of the most famous names in fashion, Designer Rack PRET LTD has combined the quest for quality with the desire for style to create clothing suited for the modern woman.

Cotton cultivation and production were discovered in regions of Pakistan dating as far back as 6000 BC! Millennia of understanding of what makes a soft, luxurious, and strong thread with the knowledge of how to use this material to produce beautiful garments is at the beating heart of the strong industry in Pakistan.

Our vision at Designer Rack PRET LTD is to harness the Pakistani industry’s knowledge and skill and bring this to a wider audience while providing quality standards.
Centuries of tradition, with over a decade of experience, form the foundation of Designer Rack’s garments, and we aim to pour this into the joy of those who choose to wear our garments.

We decided to bring our vision of reigniting traditional, practical, functional fabrics with designs that are fit for the fashion-forward, formal, and every day by utilizing centuries of tradition with over a decade of experience in the industry, across traversing the thousands of miles across the old silk roads and keeping history alive.

Sustainability is a common buzzword in the textile industry, however, we at Designer Rack PretLTD understand the genesis of this thinking. We have created a path for our products so that the cycle of sustainable clothing is able to continue for many future generations to come.

Our commitment to responsibly sourcing quality materials is something we are proud of. The following production from start to finish ensures a sustainable manufacturing process with ethical labor standards. All of our garments have fully traceable supply chains and production lines.

Our natural fibers, production processes, and designs both modern and traditional bring the eons-old heritage of occasion wear and continued adaptation to current and future functionality.

Recently celebrating our 10-year anniversary and the move in 2014 to open a prime atelier in the heart of the Asian fashion community of Birmingham. We welcome you to come along with us on this exploration of history and contemporary design.

Designer Rack Pret
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